HUMIRA SOCIAL
#MORE THAN UC

Ulcerative colitis patients want others to know that UC is a serious disease—but they also don’t want to be defined by it. #BeMoreThanUC takes the hopefulness of the TV spot and elevates it by empowering patients to proudly define who they are, satisfy their need for community, and help raise public awareness of the disease in a way that could—one day—benefit thousands. It also highlights the notion that HUMIRA allows
people to be more than their disease because with HUMIRA, their symptoms could be under control.

#BeMoreThanUC capitalizes on the idea of the TV spot to “do something more” with a compelling rallying cry that inspires others to ask their doctors about HUMIRA and get behind a worthy cause they can believe in (supporting UC research).

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