REDESIGN & RELAUNCH CROSSIX.COM
Must-haves:
Clean site, free from clutter and overly dense text
Simple, concise, punchy copy that avoids verbosity, redundancy and jargon
More dominant imagery/visuals with copy (i.e., ability to “show” the key messages, not just “tell”)
Simple and intuitive navigation and site map
Content & copy that is specific enough only to induce interest and follow-up
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